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This is Adshelf, on a real brand.
The app as it runs today, reading a real brand’s ads live from the shelf. Pick any brand in the rail, open This Week, Signals or the Library. Grade yours and Campaigns run on a labelled demo account until you connect yours.
This Week
Food & Snacks · last 7 days · 8 brandsFood & Snacks · last 7 days
HelloFresh launched 274 ads this week. Pura Stainless stopped 48. HelloFresh crossed 30 days on 245.
Ask Claude about itThe same read lands in your inbox every Monday.
They launched848new ads on these 8 brands, all saved for you
They proved258crossed 30 days: the ads they kept paying for
They killed91kept for you, with the day each one stopped
Your ads—Connect your ad account and your verdicts land here
What moved, brand by brandFood & Snacks
- H
HelloFresh274 launched · 245 crossed 30d · 0 stopped · 666 liveOpen
- U
Universal Yums209 launched · 0 crossed 30d · 0 stopped · 614 liveOpen
- C
Candy Crush Saga73 launched · 3 crossed 30d · 43 stopped · 147 liveOpen
- B
Blackout Coffee Co.73 launched · 1 crossed 30d · 0 stopped · 302 liveOpen
- D
DAVIDsTEA70 launched · 0 crossed 30d · 0 stopped · 104 liveOpen
- P
Pura Stainless57 launched · 0 crossed 30d · 48 stopped · 46 liveOpen
- M
MASA Chips46 launched · 0 crossed 30d · 0 stopped · 202 liveOpen
- O
Oats Overnight46 launched · 9 crossed 30d · 0 stopped · 156 liveOpen
Your adsdemo
AdSpentROASVerdict
Founder story · 70sBest return in the account at this spend.$1,4102.8Keep
Unboxing · 30sPeople click, but the open loses 80% by 0:03.$5121.4Fix
Us vs them · staticHalf your account’s ROAS after $383.$3830.6Cut
Before/after · carouselPromising; not enough spend to call yet.$962.1Watch
New hook test · 15sUnder the spend needed to judge.$18–Too early
Illustration. On your account it is your own spend, purchases and ROAS, in the window you pick.
Watch them
Twinings USA · 2 running · 8 stopped, kept · checkedThree lists, three questions: what they just bet on, what they keep, what they just killed.
New betsSee all ↓
launched in the last 7 days, still runningITwinings Tea USA | Tea Bags & Loose Tea Blendsimage3d
ITwinings Tea USA | Tea Bags & Loose Tea Blendsimage3d
EvergreenSee all ↓
running 60+ days, funding the businessNothing past 60 days yet. Their longest live ad is at 2 days.
Just stoppedSee all ↓
the most recent kills, kept with the dateCTwinings Tea USA | Tea Bags & Loose Tea Blendsstopped Oct 241d
CTwinings Tea USA | Tea Bags & Loose Tea Blendsstopped Oct 241d
ITwinings North Americastopped Oct 152d
ITwinings North Americastopped Oct 152d
VHot Tea Season has entered the chat. 🍂 #twiningstea #fallishere #hotstopped Oct 91d
Launch rhythm · last 12 weeks
ads first seen, up · ads last seen before they stopped, downLaunched10
Stopped8
Net+2
Avg / day0
Peak week4week of Oct 5
Running now2
LaunchedStoppedRunning at the end of each weekcounts begin when a brand joins the shelf
Running · 2longest running first · 1 of 2 here, all of them in the app
T
Twinings USA2d
Twinings USA2dTwinings Tea USA | Tea Bags & Loose Tea BlendsimageGone from Meta’s Ad Library; the shelf kept them, with the day each one stopped.
TTwinings USAran 1d
Twinings USAran 1dTwinings Tea USA | Tea Bags & Loose Tea BlendscarouselTTwinings USAran 1d
Twinings USAran 1dTwinings Tea USA | Tea Bags & Loose Tea BlendscarouselTTwinings USAran 2d
Twinings USAran 2dTwinings North AmericaimageTTwinings USAran 2d
Twinings USAran 2dTwinings North AmericaimageTTwinings USAran 1d
Twinings USAran 1dHot Tea Season has entered the chat. 🍂
#twiningstea #fallishere #hottea #fallseason #bacvideo
TTwinings USAran 1d
Twinings USAran 1dHot Tea Season has entered the chat. 🍂
#twiningstea #fallishere #hottea #fallseason #bacvideo
Tests is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Hooks is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Across the shelf is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Grade yours
Demo account · illustrative numbersAdSpentROASVerdict
Founder story · 70sBest return in the account at this spend.$1,4102.8Keep
Unboxing · 30sPeople click, but the open loses 80% by 0:03.$5121.4Fix
Us vs them · staticHalf your account’s ROAS after $383.$3830.6Cut
Before/after · carouselPromising; not enough spend to call yet.$962.1Watch
New hook test · 15sUnder the spend needed to judge.$18–Too early
Illustration. On your account it is your own spend, purchases and ROAS, in the window you pick.
Hook & Holdwhere each video loses people, against your own average
Loses 93% of viewers before 0:18.The open is the problem; the body holds. Re-cut the first 15 seconds.
This ad · founder story, 70sYour account’s median at the same second
From a connected account. Yours shows every video you run.
Campaigns
Demo account · nothing here spendsAdSpentVerdict
Founder story · 70sProspecting · Broad$1,410Keep
Us vs them · staticProspecting · Broad$383Cut
Before/after · carouselRetargeting · 30d$96Watch
Draft from the longest runnercreated paused · 9:41 today$0Paused
PauseTurn onDuplicateEdit copySwap creativeNew ad, paused
Illustration of the Campaigns tab. The switch is the only thing that spends, and it is yours.
Kept is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Start freeFree to start, no credit card. Paid plans come with 14 days of everything.