Terms of Service

Last updated: August 23, 2026

These Terms of Service (the "Terms") are a binding agreement between you and Adshelf ("Adshelf," "we," "us"), a service of Life Vitamin Co. LLC, governing your use of the Adshelf websites, applications, and services (the "Service"). By creating an account, clicking to accept, or using the Service, you agree to these Terms and to our Privacy Policy. If you use the Service on behalf of a company, you represent that you are authorized to bind that company, and "you" refers to it.

1. Eligibility and accounts

The Service is for business use. You must be at least 18 years old. You are responsible for the accuracy of your account information, for maintaining the confidentiality of your sign-in method, and for all activity under your account. Notify us promptly at privacy@adshelf.app of any unauthorized use.

2. The Service

Adshelf provides advertising analytics, including: (a) performance reporting for advertising and commerce accounts that you connect and are lawfully authorized to access; (b) competitive research based on advertisements published in public ad-transparency archives (such as the Meta Ad Library); and (c) automated, AI-assisted analysis and summaries of advertising content. We may add, change, or remove features as the Service evolves.

3. Free trial

New accounts receive a free trial of the duration stated at signup, no payment method required. When a trial ends without a subscription, access to the Service is suspended until you subscribe; your data is handled per our Privacy Policy. We may modify or discontinue trial offers at any time, and trials are limited to one per customer unless we agree otherwise.

4. Subscriptions, fees, and billing

5. Your data

You retain all rights to the data you submit or connect to the Service ("Customer Data"). You grant us a limited, non-exclusive license to host, process, transmit, and display Customer Data solely to provide and support the Service. We do not share your Customer Data with other customers, and we do not use it to train machine-learning models. We may use aggregated, de-identified usage statistics that do not identify you or any person to operate and improve the Service.

6. Connected accounts

When you connect a third-party account (such as Meta or Shopify), you authorize us to access it through the platform's official interfaces using the permissions you grant, and you represent that you own or are authorized to access that account. You may revoke access at any time in the Service or from the platform, which stops further collection. Your use of each platform remains subject to that platform's own terms.

7. Public advertising data and third-party rights

The Service displays advertising content that advertisers have made publicly available through ad-transparency archives. All such creatives, trademarks, and brand names remain the property of their respective owners, appear solely for competitive research, market analysis, and archival reference, and do not imply any affiliation with, sponsorship by, or endorsement by those owners or by Meta, Google, Shopify, or any other platform. You may use this content within your organization for research; you may not republish it, use it in your own advertising, or represent it as your own. If you are a rights holder and want your public advertisements removed from the Service, email privacy@adshelf.app with identifying details; we honor verified removal requests promptly.

8. Acceptable use

You agree not to: (a) use the Service in violation of law or third-party rights; (b) resell, sublicense, or redistribute the Service or systematically extract its data for a competing product; (c) scrape, crawl, or access the Service by automated means other than interfaces we provide; (d) probe, disrupt, overload, or circumvent security or usage limits; (e) reverse engineer or copy the Service except where the law permits; (f) upload malicious code; or (g) use the Service to violate any advertising platform's terms. We may throttle or suspend usage that threatens the integrity of the Service.

9. Our intellectual property

The Service — including its software, design, databases, and the Adshelf name and marks — is owned by Adshelf and protected by intellectual-property laws. We grant you a limited, non-exclusive, non-transferable right to use the Service during your subscription in accordance with these Terms. If you send us feedback or suggestions, you grant us a perpetual, royalty-free license to use them without restriction.

10. AI-generated content

AI features produce automated analysis that may be incomplete or inaccurate. AI outputs are provided for information only, are not professional, financial, or legal advice, and should be verified before making business decisions.

11. Third-party services and availability

The Service depends on third-party platforms and infrastructure we do not control. We are not responsible for their availability, accuracy, or policy changes, including changes to public ad archives or platform interfaces that affect Service functionality. We strive for high availability but do not guarantee the Service will be uninterrupted or error-free.

12. Disclaimer of warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT, AND ANY WARRANTY THAT DATA OR ANALYTICS WILL BE ACCURATE, COMPLETE, OR CURRENT.

13. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW: (A) NEITHER PARTY WILL BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL; AND (B) ADSHELF'S TOTAL LIABILITY ARISING OUT OF OR RELATED TO THE SERVICE WILL NOT EXCEED THE AMOUNTS YOU PAID US IN THE TWELVE MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM (OR US $100 IF YOU HAVE PAID NOTHING). THESE LIMITS DO NOT APPLY WHERE PROHIBITED BY LAW.

14. Indemnification

You will defend and indemnify Adshelf against claims arising from your Customer Data, your use of the Service in violation of these Terms or law, or your violation of third-party rights, including platform terms.

15. Suspension and termination

You may stop using the Service and close your account at any time. We may suspend or terminate your access for material breach of these Terms, non-payment, or risk to the Service or others — with notice where practicable. Upon termination, your right to use the Service ends; data deletion is handled per our Privacy Policy and Data Deletion Instructions. Sections that by their nature should survive (including 5, 7, 9, and 12–17) survive termination.

16. Changes to the Service or Terms

We may update these Terms from time to time. We will post the updated Terms with a revised date and, for material changes, provide notice (such as email or an in-product notice) at least 14 days before they take effect. Continued use after the effective date constitutes acceptance.

17. Governing law and disputes

These Terms are governed by the laws of the State of California, excluding conflict-of-law rules. Disputes will be resolved exclusively in the state or federal courts located in California, and each party consents to their jurisdiction. Each party waives any right to a jury trial, and disputes must be brought individually, not as a class action, to the extent permitted by law.

18. General

These Terms plus the Privacy Policy are the entire agreement between us regarding the Service. If any provision is unenforceable, the remainder stays in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger or sale. Neither party is liable for delays caused by events beyond its reasonable control. Contact: Adshelf · privacy@adshelf.app.