What's new

Adshelf ships constantly. The highlights land here.

August 21, 2026

Your shelf, only yours

  • Their Ads, What Works and the AI connector now show the brands your workspace tracks. The library still keeps every brand and every ad forever — you choose which ones sit on your shelf
  • Brand slots: your plan covers a set number of brands at a time and you pick them. Removing one frees the slot straight away, and never deletes a stored ad
  • Brand search ranks advertisers above public figures — a short brand name no longer returns a wall of celebrities with similar spellings
  • The Gap now benchmarks you against the brands you light up, not the whole shelf
  • New Adshelf mark across the app, and the Live report joined the main menu
August 20, 2026

The Monday read

  • Weekly Shelf Report: what moved on your shelf while you weren’t looking — as the This Week tab in the dashboard, and in your inbox every Monday morning
  • Filter This Week by industry when your brands span more than one
  • Saved Ads: star any ad in Their Ads, Your Ads or What Works and it lands in its own area, with a seven-day shelf for anything you unstar
  • Search across Their Ads, Your Ads and Saved Ads by copy, brand, format or angle
  • Ad Rank: competitor ads scored on how long they’ve run, how many versions are in market, and whether they’re still live
  • Angle mix over time for any brand or selection, with the month axis pinned as you scroll
August 9, 2026

Platform launch

  • Accounts with email codes or Google sign-in; 14-day free trial
  • New marketing site, pricing, and a live example page rendering real library data
  • AI brand synopses: any brand’s active library clustered into funded messaging themes
  • The Shelf Notes blog, help centre, and this changelog
August 7, 2026

The permanent library

  • Central shared ad library: every tracked ad kept forever, including stopped ads
  • Running / Stopped filter with run duration on every ad
  • Per-country library snapshots — switch markets, the whole view follows
  • Redesigned ad cards with aligned metric rows
Late July 2026

Analytics deep-dive

  • Multi-metric charts: click any tiles, dollars on the left axis, rates on the right
  • CPM, CTR, CPC, cost per landing-page view, and purchases join spend, CPP, ROAS
  • Meta-reported vs. store-reported revenue side by side, daily
  • Format filters (video / image / carousel), custom date ranges, light & dark themes
Mid-July 2026

Self-serve refreshes

  • Automatic daily refresh across every tracked brand, deeper weekly pass
  • On-demand quick and deep refreshes with live progress and cancel
  • Videos never render dead: automatic fallback to the original on Meta