Creative Longevity Benchmarks
Computed live from the Adshelf shared library — real brands' Meta ads, tracked continuously. Not a survey, not estimates: the actual state of the shelf right now.
Data as of October 9, 2026 · n=662 brands · more added every day · sample currently skews DTC supplements, wellness & beauty · updates as the library refreshes
How old the live ads are
Only 34% of the ads running today are past day 30 — the line where an ad stops being a test and starts being a winner. This is the age mix of live ads, not a launch-cohort survival rate.
All live ads
90-day survivors only
Compare the two: the formats over-represented among survivors are the ones actually converting in this category.
Persuasion angles — how long each survives
Every ad on the shelf is AI-classified by the play it runs. Average run days of live ads per angle — the longer an angle survives, the harder the market's proven spend leans on it.
Library also holds 53,403 stopped ads with full run histories — visible inside the product. Methodology: statuses and start dates from Meta's public Ad Library, collected continuously per tracked brand; run duration = days since an ad's start date. Cite freely with a link: adshelf.app/benchmarks.
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