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This is Adshelf, on a real brand.
The app as it runs today, reading a real brand’s ads live from the shelf. Pick any brand in the rail, open This Week, Signals or the Library. Grade yours and Campaigns run on a labelled demo account until you connect yours.
This Week
Home & Kitchen · last 7 days · 8 brandsHome & Kitchen · last 7 days
Lola Blankets launched 175 ads this week. Ninja Kitchen stopped 105. Boll & Branch crossed 30 days on 77.
Ask Claude about itThe same read lands in your inbox every Monday.
They launched763new ads on these 8 brands, all saved for you
They proved175crossed 30 days: the ads they kept paying for
They killed193kept for you, with the day each one stopped
Your ads—Connect your ad account and your verdicts land here
What moved, brand by brandHome & Kitchen
- L
Lola Blankets175 launched · 41 crossed 30d · 0 stopped · 427 liveOpen
- B
BISSELL114 launched · 43 crossed 30d · 0 stopped · 398 liveOpen
- F
ForeverWick Candle106 launched · 0 crossed 30d · 49 stopped · 101 liveOpen
- N
Ninja Kitchen94 launched · 4 crossed 30d · 105 stopped · 193 liveOpen
- B
Boll & Branch94 launched · 77 crossed 30d · 0 stopped · 865 liveOpen
- B
Branch Basics91 launched · 0 crossed 30d · 39 stopped · 250 liveOpen
- M
Made In Cookware54 launched · 0 crossed 30d · 0 stopped · 213 liveOpen
- T
Thuma35 launched · 10 crossed 30d · 0 stopped · 130 liveOpen
Your adsdemo
AdSpentROASVerdict
Founder story · 70sBest return in the account at this spend.$1,4102.8Keep
Unboxing · 30sPeople click, but the open loses 80% by 0:03.$5121.4Fix
Us vs them · staticHalf your account’s ROAS after $383.$3830.6Cut
Before/after · carouselPromising; not enough spend to call yet.$962.1Watch
New hook test · 15sUnder the spend needed to judge.$18–Too early
Illustration. On your account it is your own spend, purchases and ROAS, in the window you pick.
Watch them
Thuma · 130 running · 0 stopped, kept · checkedThree lists, three questions: what they just bet on, what they keep, what they just killed.
New betsSee all ↓
launched in the last 7 days, still runningVThumavideo3d
VDiscover the Bed Collection.video3d
VThumavideo3d
IDiscover the Bed Collection.image3d
VDiscover the Bed Collection.video3d
EvergreenSee all ↓
running 60+ days, funding the businessIThumaimage94d
VDiscover home essentials.video71d
VDiscover the Bed Collection.video70d
IVisit Thuma's LA Flagship.image67d
VNew chapter, new neighborhood, new apartment. I knew from the beginninvideo67d
Just stopped
the most recent kills, kept with the dateStops are tracked from the first full pass; none kept yet.
Launch rhythm · last 12 weeks
ads first seen, up · ads last seen before they stopped, downLaunched129
Stopped0
Net+129
Avg / day2
Peak week37week of Oct 19
Running now130
LaunchedStoppedRunning at the end of each weekcounts begin when a brand joins the shelf
Running · 130longest running first · 12 of 130 here, all of them in the app
TThuma94d
Thuma94dThumaimageTThuma71d
Thuma71dDiscover home essentials.video
TThuma70d
Thuma70dDiscover the Bed Collection.video
TThuma67d
Thuma67dVisit Thuma's LA Flagship.imageTThuma67d
Thuma67dNew chapter, new neighborhood, new apartment. I knew from the beginning that I wanted to cvideo
TThuma67d
Thuma67dVisit Thuma's SF Flagship.video
TThuma67d
Thuma67d
Discover the Living Room Collection.imageTThuma50d
Thuma50d
Discover storage.imageTThuma44d
Thuma44dDiscover the Essential Bed.video
TThuma43d
Thuma43ditsmichelleugcvideo
TThuma36d
Thuma36d
Explore the NYC Flagship.imageTThuma31d
Thuma31d
Cotton Percale Sheet Set in White | Size: Full | ThumaimageStops are tracked from Thuma’s first full pass; none kept yet. Every stop from here on is kept with its date.
Tests is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Hooks is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Across the shelf is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Grade yours
Demo account · illustrative numbersAdSpentROASVerdict
Founder story · 70sBest return in the account at this spend.$1,4102.8Keep
Unboxing · 30sPeople click, but the open loses 80% by 0:03.$5121.4Fix
Us vs them · staticHalf your account’s ROAS after $383.$3830.6Cut
Before/after · carouselPromising; not enough spend to call yet.$962.1Watch
New hook test · 15sUnder the spend needed to judge.$18–Too early
Illustration. On your account it is your own spend, purchases and ROAS, in the window you pick.
Hook & Holdwhere each video loses people, against your own average
Loses 93% of viewers before 0:18.The open is the problem; the body holds. Re-cut the first 15 seconds.
This ad · founder story, 70sYour account’s median at the same second
From a connected account. Yours shows every video you run.
Campaigns
Demo account · nothing here spendsAdSpentVerdict
Founder story · 70sProspecting · Broad$1,410Keep
Us vs them · staticProspecting · Broad$383Cut
Before/after · carouselRetargeting · 30d$96Watch
Draft from the longest runnercreated paused · 9:41 today$0Paused
PauseTurn onDuplicateEdit copySwap creativeNew ad, paused
Illustration of the Campaigns tab. The switch is the only thing that spends, and it is yours.
Kept is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Start freeFree to start, no credit card. Paid plans come with 14 days of everything.