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This is Adshelf, on a real brand.
The app as it runs today, reading a real brand’s ads live from the shelf. Pick any brand in the rail, open This Week, Signals or the Library. Grade yours and Campaigns run on a labelled demo account until you connect yours.
This Week
Home & Kitchen · last 7 days · 8 brandsHome & Kitchen · last 7 days
Hommey launched 233 ads this week. Caraway stopped 68. Branch Basics crossed 30 days on 172.
Ask Claude about itThe same read lands in your inbox every Monday.
They launched814new ads on these 8 brands, all saved for you
They proved281crossed 30 days: the ads they kept paying for
They killed93kept for you, with the day each one stopped
Your ads—Connect your ad account and your verdicts land here
What moved, brand by brandHome & Kitchen
- H
Hommey233 launched · 41 crossed 30d · 0 stopped · 521 liveOpen
- B
Branch Basics183 launched · 172 crossed 30d · 0 stopped · 574 liveOpen
- B
Boll & Branch105 launched · 23 crossed 30d · 0 stopped · 689 liveOpen
- O
Ooni76 launched · 0 crossed 30d · 0 stopped · 377 liveOpen
- N
Ninja Kitchen70 launched · 21 crossed 30d · 0 stopped · 486 liveOpen
- C
Cosy House Collection53 launched · 0 crossed 30d · 0 stopped · 120 liveOpen
- L
Lulu and Georgia48 launched · 3 crossed 30d · 25 stopped · 72 liveOpen
- C
Caraway46 launched · 21 crossed 30d · 68 stopped · 287 liveOpen
Your adsdemo
AdSpentROASVerdict
Founder story · 70sBest return in the account at this spend.$1,4102.8Keep
Unboxing · 30sPeople click, but the open loses 80% by 0:03.$5121.4Fix
Us vs them · staticHalf your account’s ROAS after $383.$3830.6Cut
Before/after · carouselPromising; not enough spend to call yet.$962.1Watch
New hook test · 15sUnder the spend needed to judge.$18–Too early
Illustration. On your account it is your own spend, purchases and ROAS, in the window you pick.
Watch them
Syphon · 74 running · 0 stopped, kept · checkedThree lists, three questions: what they just bet on, what they keep, what they just killed.
New betsSee all ↓
launched in the last 7 days, still runningVSpeakers thin enough for your helmet, but built to deliver studio-qualvideo1d
- V“Riding with helmet headphones adds a whole new dimension to snowmobilvideo1d
- VSnowmobile Headphonesvideo1d
- V"These headphones are a must. I have them in both my mountain bike andvideo1d
VHeadphones for Ridersvideo2d
EvergreenSee all ↓
running 60+ days, funding the business- VEarbuds in a Helmet Suck!video373d
- VSnowmobile Headphonesvideo197d
- VMoto Headphonesvideo197d
- VHelmet Headphonesvideo144d
- VEasy controls, noise-cancelling mic, big sound for loud engines… it’s video136d
Just stopped
the most recent kills, kept with the dateStops are tracked from the first full pass; none kept yet.
Launch rhythm · last 12 weeks
ads first seen, up · ads last seen before they stopped, downLaunched55
Stopped0
Net+55
Avg / day1
Peak week46week of Oct 19
Running now74
LaunchedStoppedRunning at the end of each weekcounts begin when a brand joins the shelf
Running · 74longest running first · 12 of 74 here, all of them in the app
S
Syphon373d
Syphon373dEarbuds in a Helmet Suck!video
SSyphon197d
Syphon197dSnowmobile Headphonesvideo
SSyphon197d
Syphon197dMoto Headphonesvideo
SSyphon144d
Syphon144dHelmet Headphonesvideo
SSyphon136d
Syphon136dEasy controls, noise-cancelling mic, big sound for loud engines… it’s the ultimate way to video
SSyphon136d
Syphon136dIt’s time to ditch the buds 🗑️
The SoundPro was built specifically for helmets:
✅ Open-evideo
SSyphon136d
Syphon136dOur CEO’s algorithm is probably just earbud complaints at this pointvideo
SSyphon129d
Syphon129dEarbuds just don’t cut it in a helmet. They hurt and fall out easily. We built these headpvideo
SSyphon94d
Syphon94dInsanely loud, great sound, and an easy to use twist knob… it’s the ultimate way to ride wvideo
SSyphon71d
Syphon71d“Just got these headphones fitted in my Fly helmet and they are a literal game changer. Amvideo
SSyphon52d
Syphon52dThe Syphon SoundPro is perfect way to listen to music while riding. Thin enough you can'timage
SSyphon50d
Syphon50dIf you’re still cramming earbuds into your helmet, it's time for an upgradevideo
Stops are tracked from Syphon’s first full pass; none kept yet. Every stop from here on is kept with its date.
Tests is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Hooks is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Across the shelf is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Grade yours
Demo account · illustrative numbersAdSpentROASVerdict
Founder story · 70sBest return in the account at this spend.$1,4102.8Keep
Unboxing · 30sPeople click, but the open loses 80% by 0:03.$5121.4Fix
Us vs them · staticHalf your account’s ROAS after $383.$3830.6Cut
Before/after · carouselPromising; not enough spend to call yet.$962.1Watch
New hook test · 15sUnder the spend needed to judge.$18–Too early
Illustration. On your account it is your own spend, purchases and ROAS, in the window you pick.
Hook & Holdwhere each video loses people, against your own average
Loses 93% of viewers before 0:18.The open is the problem; the body holds. Re-cut the first 15 seconds.
This ad · founder story, 70sYour account’s median at the same second
From a connected account. Yours shows every video you run.
Campaigns
Demo account · nothing here spendsAdSpentVerdict
Founder story · 70sProspecting · Broad$1,410Keep
Us vs them · staticProspecting · Broad$383Cut
Before/after · carouselRetargeting · 30d$96Watch
Draft from the longest runnercreated paused · 9:41 today$0Paused
PauseTurn onDuplicateEdit copySwap creativeNew ad, paused
Illustration of the Campaigns tab. The switch is the only thing that spends, and it is yours.
Kept is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Start freeFree to start, no credit card. Paid plans come with 14 days of everything.