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This is Adshelf, on a real brand.
The app as it runs today, reading a real brand’s ads live from the shelf. Pick any brand in the rail, open This Week, Signals or the Library. Grade yours and Campaigns run on a labelled demo account until you connect yours.
This Week
Personal Care & Grooming · last 7 days · 8 brandsPersonal Care & Grooming · last 7 days
Lumineux Health launched 112 ads this week. Hismile stopped 37. Harry's crossed 30 days on 145.
Ask Claude about itThe same read lands in your inbox every Monday.
They launched571new ads on these 8 brands, all saved for you
They proved393crossed 30 days: the ads they kept paying for
They killed37kept for you, with the day each one stopped
Your ads—Connect your ad account and your verdicts land here
What moved, brand by brandPersonal Care & Grooming
- L
Lumineux Health112 launched · 12 crossed 30d · 0 stopped · 469 liveOpen
- L
Lume Deodorant105 launched · 48 crossed 30d · 0 stopped · 542 liveOpen
- D
Dr. Squatch99 launched · 118 crossed 30d · 0 stopped · 1,453 liveOpen
- H
Harry's59 launched · 145 crossed 30d · 0 stopped · 1,132 liveOpen
- H
Hismile55 launched · 2 crossed 30d · 37 stopped · 113 liveOpen
- D
Dollar Shave Club54 launched · 28 crossed 30d · 0 stopped · 569 liveOpen
- F
Fulton & Roark54 launched · 10 crossed 30d · 0 stopped · 194 liveOpen
- S
SALT & STONE33 launched · 30 crossed 30d · 0 stopped · 758 liveOpen
Your adsdemo
AdSpentROASVerdict
Founder story · 70sBest return in the account at this spend.$1,4102.8Keep
Unboxing · 30sPeople click, but the open loses 80% by 0:03.$5121.4Fix
Us vs them · staticHalf your account’s ROAS after $383.$3830.6Cut
Before/after · carouselPromising; not enough spend to call yet.$962.1Watch
New hook test · 15sUnder the spend needed to judge.$18–Too early
Illustration. On your account it is your own spend, purchases and ROAS, in the window you pick.
Watch them
Save Trees · 49 running · 0 stopped, kept · checkedThree lists, three questions: what they just bet on, what they keep, what they just killed.
New betsSee all ↓
launched in the last 7 days, still runningVStill wiping with 75-year-old trees?video5d
VStill wiping with 75-year-old trees?video5d
VStill wiping with 75-year-old trees?video5d
VStill wiping with 75-year-old trees?video5d
VStill wiping with 75-year-old trees?video5d
EvergreenSee all ↓
running 60+ days, funding the businessV@savetrees_co coming in clutch once again with sustainable paper towelvideo80d
VStill wiping with 75-year-old trees?video80d
VTrying to make better choices for my kids… without overcomplicating livideo79d
Vbamboo toilet paper from @savetrees_co bc i pick my battles 😉a littlevideo77d
Just stopped
the most recent kills, kept with the dateStops are tracked from the first full pass; none kept yet.
Launch rhythm · last 12 weeks
ads first seen, up · ads last seen before they stopped, downLaunched49
Stopped0
Net+49
Avg / day1
Peak week45week of Oct 12
Running now49
LaunchedStoppedRunning at the end of each weekcounts begin when a brand joins the shelf
Running · 49longest running first · 6 of 49 here, all of them in the app
S
Save Trees80d
Save Trees80d@savetrees_co coming in clutch once again with sustainable paper towels & reusable towels/video
SSave Trees80d
Save Trees80dStill wiping with 75-year-old trees?video
SSave Trees79d
Save Trees79dTrying to make better choices for my kids… without overcomplicating life 🤍
I had no ideavideo
SSave Trees77d
Save Trees77dbamboo toilet paper from @savetrees_co bc i pick my battles 😉a little toxica…but never tovideo
SSave Trees9d
Save Trees9d
Bamboo Toilet PaperimageSSave Trees6d
Save Trees6d
Bamboo Paper Towels in BulkimageStops are tracked from Save Trees’s first full pass; none kept yet. Every stop from here on is kept with its date.
Tests is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Hooks is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Across the shelf is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Grade yours
Demo account · illustrative numbersAdSpentROASVerdict
Founder story · 70sBest return in the account at this spend.$1,4102.8Keep
Unboxing · 30sPeople click, but the open loses 80% by 0:03.$5121.4Fix
Us vs them · staticHalf your account’s ROAS after $383.$3830.6Cut
Before/after · carouselPromising; not enough spend to call yet.$962.1Watch
New hook test · 15sUnder the spend needed to judge.$18–Too early
Illustration. On your account it is your own spend, purchases and ROAS, in the window you pick.
Hook & Holdwhere each video loses people, against your own average
Loses 93% of viewers before 0:18.The open is the problem; the body holds. Re-cut the first 15 seconds.
This ad · founder story, 70sYour account’s median at the same second
From a connected account. Yours shows every video you run.
Campaigns
Demo account · nothing here spendsAdSpentVerdict
Founder story · 70sProspecting · Broad$1,410Keep
Us vs them · staticProspecting · Broad$383Cut
Before/after · carouselRetargeting · 30d$96Watch
Draft from the longest runnercreated paused · 9:41 today$0Paused
PauseTurn onDuplicateEdit copySwap creativeNew ad, paused
Illustration of the Campaigns tab. The switch is the only thing that spends, and it is yours.
Kept is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Start freeFree to start, no credit card. Paid plans come with 14 days of everything.