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This is Adshelf, on a real brand.
The app as it runs today, reading a real brand’s ads live from the shelf. Pick any brand in the rail, open This Week, Signals or the Library. Grade yours and Campaigns run on a labelled demo account until you connect yours.
This Week
Beauty & Skincare · last 7 days · 8 brandsBeauty & Skincare · last 7 days
Jones Road Beauty launched 305 ads this week. Jones Road Beauty stopped 282. Laura Geller Beauty crossed 30 days on 116.
Ask Claude about itThe same read lands in your inbox every Monday.
They launched1,062new ads on these 8 brands, all saved for you
They proved400crossed 30 days: the ads they kept paying for
They killed282kept for you, with the day each one stopped
Your ads—Connect your ad account and your verdicts land here
What moved, brand by brandBeauty & Skincare
- J
Jones Road Beauty305 launched · 0 crossed 30d · 282 stopped · 857 liveOpen
- C
Crown Affair151 launched · 77 crossed 30d · 0 stopped · 603 liveOpen
- C
Chāmpo Haircare126 launched · 96 crossed 30d · 0 stopped · 430 liveOpen
- T
Thrive Causemetics119 launched · 26 crossed 30d · 0 stopped · 676 liveOpen
- L
Laura Geller Beauty104 launched · 116 crossed 30d · 0 stopped · 2,171 liveOpen
- S
Smooche96 launched · 81 crossed 30d · 0 stopped · 917 liveOpen
- T
Tatcha81 launched · 0 crossed 30d · 0 stopped · 348 liveOpen
- G
Glossier80 launched · 4 crossed 30d · 0 stopped · 197 liveOpen
Your adsdemo
AdSpentROASVerdict
Founder story · 70sBest return in the account at this spend.$1,4102.8Keep
Unboxing · 30sPeople click, but the open loses 80% by 0:03.$5121.4Fix
Us vs them · staticHalf your account’s ROAS after $383.$3830.6Cut
Before/after · carouselPromising; not enough spend to call yet.$962.1Watch
New hook test · 15sUnder the spend needed to judge.$18–Too early
Illustration. On your account it is your own spend, purchases and ROAS, in the window you pick.
Watch them
Saie Beauty · 30 running · 0 stopped, kept · checkedThree lists, three questions: what they just bet on, what they keep, what they just killed.
New betsSee all ↓
launched in the last 7 days, still runningVMy Sephora sale picks, up to 20% offvideo2d
IOur Bestsellers Are 20% Offimage2d
Vhydrated, glowing, gorgeous.video2d
VMy Routine, Up to 20% Offvideo2d
VMy Routine, Up to 20% Offvideo2d
EvergreenSee all ↓
running 60+ days, funding the businessVThe easiest way to glow...video69d
Just stopped
the most recent kills, kept with the dateStops are tracked from the first full pass; none kept yet.
Launch rhythm · last 12 weeks
ads first seen, up · ads last seen before they stopped, downLaunched30
Stopped0
Net+30
Avg / day0
Peak week9week of Oct 12
Running now30
LaunchedStoppedRunning at the end of each weekcounts begin when a brand joins the shelf
Running · 30longest running first · 12 of 30 here, all of them in the app
S
Saie Beauty69d
Saie Beauty69dThe easiest way to glow...video
SSaie Beauty44d
Saie Beauty44d
The Best Setting SprayimageSSaie Beauty44d
Saie Beauty44d
Setting the StandardimageSSaie Beauty37d
Saie Beauty37dMini Size. Major Flush.video
SSaie Beauty30d
Saie Beauty30d
Glow More, Spend LessimageSSaie Beauty30d
Saie Beauty30d
Mini Blush, Major FlushimageSSaie Beauty30d
Saie Beauty30d
All Together NowimageSSaie Beauty23d
Saie Beauty23d
Everything But the Glow Is MiniimageSSaie Beauty20d
Saie Beauty20d
The Easiest Way to GlowimageSSaie Beauty17d
Saie Beauty17dMeet Bellini, the perfect rose-gold shadevideo
SSaie Beauty17d
Saie Beauty17dYears in the Makingvideo
SSaie Beauty17d
Saie Beauty17d
Hannah's Bellini, Anyone?imageStops are tracked from Saie Beauty’s first full pass; none kept yet. Every stop from here on is kept with its date.
Tests is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Hooks is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Across the shelf is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Grade yours
Demo account · illustrative numbersAdSpentROASVerdict
Founder story · 70sBest return in the account at this spend.$1,4102.8Keep
Unboxing · 30sPeople click, but the open loses 80% by 0:03.$5121.4Fix
Us vs them · staticHalf your account’s ROAS after $383.$3830.6Cut
Before/after · carouselPromising; not enough spend to call yet.$962.1Watch
New hook test · 15sUnder the spend needed to judge.$18–Too early
Illustration. On your account it is your own spend, purchases and ROAS, in the window you pick.
Hook & Holdwhere each video loses people, against your own average
Loses 93% of viewers before 0:18.The open is the problem; the body holds. Re-cut the first 15 seconds.
This ad · founder story, 70sYour account’s median at the same second
From a connected account. Yours shows every video you run.
Campaigns
Demo account · nothing here spendsAdSpentVerdict
Founder story · 70sProspecting · Broad$1,410Keep
Us vs them · staticProspecting · Broad$383Cut
Before/after · carouselRetargeting · 30d$96Watch
Draft from the longest runnercreated paused · 9:41 today$0Paused
PauseTurn onDuplicateEdit copySwap creativeNew ad, paused
Illustration of the Campaigns tab. The switch is the only thing that spends, and it is yours.
Kept is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Start freeFree to start, no credit card. Paid plans come with 14 days of everything.