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This is Adshelf, on a real brand.
The app as it runs today, reading a real brand’s ads live from the shelf. Pick any brand in the rail, open This Week, Signals or the Library. Grade yours and Campaigns run on a labelled demo account until you connect yours.
This Week
Personal Care & Grooming · last 7 days · 8 brandsPersonal Care & Grooming · last 7 days
Lumineux Health launched 112 ads this week. Hismile stopped 37. Harry's crossed 30 days on 145.
Ask Claude about itThe same read lands in your inbox every Monday.
They launched571new ads on these 8 brands, all saved for you
They proved393crossed 30 days: the ads they kept paying for
They killed37kept for you, with the day each one stopped
Your ads—Connect your ad account and your verdicts land here
What moved, brand by brandPersonal Care & Grooming
- L
Lumineux Health112 launched · 12 crossed 30d · 0 stopped · 469 liveOpen
- L
Lume Deodorant105 launched · 48 crossed 30d · 0 stopped · 542 liveOpen
- D
Dr. Squatch99 launched · 118 crossed 30d · 0 stopped · 1,453 liveOpen
- H
Harry's59 launched · 145 crossed 30d · 0 stopped · 1,132 liveOpen
- H
Hismile55 launched · 2 crossed 30d · 37 stopped · 113 liveOpen
- D
Dollar Shave Club54 launched · 28 crossed 30d · 0 stopped · 569 liveOpen
- F
Fulton & Roark54 launched · 10 crossed 30d · 0 stopped · 194 liveOpen
- S
SALT & STONE33 launched · 30 crossed 30d · 0 stopped · 758 liveOpen
Your adsdemo
AdSpentROASVerdict
Founder story · 70sBest return in the account at this spend.$1,4102.8Keep
Unboxing · 30sPeople click, but the open loses 80% by 0:03.$5121.4Fix
Us vs them · staticHalf your account’s ROAS after $383.$3830.6Cut
Before/after · carouselPromising; not enough spend to call yet.$962.1Watch
New hook test · 15sUnder the spend needed to judge.$18–Too early
Illustration. On your account it is your own spend, purchases and ROAS, in the window you pick.
Watch them
Voz de Mando · 12 running · 4 stopped, kept · checkedThree lists, three questions: what they just bet on, what they keep, what they just killed.
New betsSee all ↓
launched in the last 7 days, still runningVGet Your Ticketsvideo3d
VGet Your Ticketsvideo3d
VGet Your Ticketsvideo3d
VGet Your Ticketsvideo3d
VGet Your Ticketsvideo3d
EvergreenSee all ↓
running 60+ days, funding the businessNothing past 60 days yet. Their longest live ad is at 12 days.
Just stoppedSee all ↓
the most recent kills, kept with the dateIGet Your Ticketsstopped Aug 297d
VGet Your Ticketsstopped Aug 297d
VGet Your Ticketsstopped Aug 297d
VGet Your Ticketsstopped Aug 297d
Launch rhythm · last 12 weeks
ads first seen, up · ads last seen before they stopped, downLaunched16
Stopped4
Net+12
Avg / day0
Peak week8week of Oct 19
Running now12
LaunchedStoppedRunning at the end of each weekcounts begin when a brand joins the shelf
Running · 12longest running first · 1 of 12 here, all of them in the app
V
Voz de Mando12d
Voz de Mando12d
Get Your TicketsimageGone from Meta’s Ad Library; the shelf kept them, with the day each one stopped.
VVoz de Mandoran 7d
Voz de Mandoran 7dGet Your TicketsimageVVoz de Mandoran 7d
Voz de Mandoran 7dGet Your Ticketsvideo
VVoz de Mandoran 7d
Voz de Mandoran 7dGet Your Ticketsvideo
VVoz de Mandoran 7d
Voz de Mandoran 7dGet Your Ticketsvideo
Tests is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Hooks is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Across the shelf is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Grade yours
Demo account · illustrative numbersAdSpentROASVerdict
Founder story · 70sBest return in the account at this spend.$1,4102.8Keep
Unboxing · 30sPeople click, but the open loses 80% by 0:03.$5121.4Fix
Us vs them · staticHalf your account’s ROAS after $383.$3830.6Cut
Before/after · carouselPromising; not enough spend to call yet.$962.1Watch
New hook test · 15sUnder the spend needed to judge.$18–Too early
Illustration. On your account it is your own spend, purchases and ROAS, in the window you pick.
Hook & Holdwhere each video loses people, against your own average
Loses 93% of viewers before 0:18.The open is the problem; the body holds. Re-cut the first 15 seconds.
This ad · founder story, 70sYour account’s median at the same second
From a connected account. Yours shows every video you run.
Campaigns
Demo account · nothing here spendsAdSpentVerdict
Founder story · 70sProspecting · Broad$1,410Keep
Us vs them · staticProspecting · Broad$383Cut
Before/after · carouselRetargeting · 30d$96Watch
Draft from the longest runnercreated paused · 9:41 today$0Paused
PauseTurn onDuplicateEdit copySwap creativeNew ad, paused
Illustration of the Campaigns tab. The switch is the only thing that spends, and it is yours.
Kept is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Start freeFree to start, no credit card. Paid plans come with 14 days of everything.