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This is Adshelf, on a real brand.
The app as it runs today, reading a real brand’s ads live from the shelf. Pick any brand in the rail, open This Week, Signals or the Library. Grade yours and Campaigns run on a labelled demo account until you connect yours.
This Week
Baby & Kids · last 7 days · 8 brandsBaby & Kids · last 7 days
DYPER launched 95 ads this week. DYPER stopped 73. MiniOlie crossed 30 days on 34.
Ask Claude about itThe same read lands in your inbox every Monday.
They launched416new ads on these 8 brands, all saved for you
They proved61crossed 30 days: the ads they kept paying for
They killed162kept for you, with the day each one stopped
Your ads—Connect your ad account and your verdicts land here
What moved, brand by brandBaby & Kids
- D
DYPER95 launched · 0 crossed 30d · 73 stopped · 102 liveOpen
- W
Willow Pump80 launched · 0 crossed 30d · 25 stopped · 103 liveOpen
- M
MiniOlie62 launched · 34 crossed 30d · 0 stopped · 639 liveOpen
- O
Once Upon a Farm44 launched · 0 crossed 30d · 0 stopped · 130 liveOpen
- S
Sarah's Silks40 launched · 0 crossed 30d · 23 stopped · 53 liveOpen
- K
kiikio38 launched · 15 crossed 30d · 0 stopped · 462 liveOpen
- L
Lalo30 launched · 12 crossed 30d · 15 stopped · 84 liveOpen
- I
instagram.com bobbie27 launched · 0 crossed 30d · 26 stopped · 118 liveOpen
Your adsdemo
AdSpentROASVerdict
Founder story · 70sBest return in the account at this spend.$1,4102.8Keep
Unboxing · 30sPeople click, but the open loses 80% by 0:03.$5121.4Fix
Us vs them · staticHalf your account’s ROAS after $383.$3830.6Cut
Before/after · carouselPromising; not enough spend to call yet.$962.1Watch
New hook test · 15sUnder the spend needed to judge.$18–Too early
Illustration. On your account it is your own spend, purchases and ROAS, in the window you pick.
Watch them
Hatch · 30 running · 0 stopped, kept · checkedThree lists, three questions: what they just bet on, what they keep, what they just killed.
New betsSee all ↓
launched in the last 7 days, still runningIPut sleep scores to bedimage5d
Vnew goal: being just as intentional about my sleep as I am about everyvideo6d
VI take my kids’ bedtime routines VERY seriously. Mine? Completely optivideo6d
EvergreenSee all ↓
running 60+ days, funding the businessNothing past 60 days yet. Their longest live ad is at 12 days.
Just stopped
the most recent kills, kept with the dateStops are tracked from the first full pass; none kept yet.
Launch rhythm · last 12 weeks
ads first seen, up · ads last seen before they stopped, downLaunched30
Stopped0
Net+30
Avg / day0
Peak week27week of Oct 19
Running now30
LaunchedStoppedRunning at the end of each weekcounts begin when a brand joins the shelf
Running · 30longest running first · 12 of 30 here, all of them in the app
H
Hatch12d
Hatch12dOlivia's ✨ same bedtime every night ✨ is honestly goals... and now it’s even easier with Hvideo
HHatch12d
Hatch12dPut sleep scores to bedvideo
HHatch12d
Hatch12d
Settle into a routine you loveimageHHatch12d
Hatch12dNo scores, just better sleepvideo
HHatch12d
Hatch12dTrack your sleep. Skip the score.video
HHatch11d
Hatch11dWe got to spend one blissful day on set with Olivia Munn talking about our new Hatch Sleepvideo
HHatch11d
Hatch11dNothing to wear. Nothing to charge. Still tracks my sleep. I’ll take it 👏🏾@hatchforsleepvideo
HHatch11d
Hatch11dTurns out I need a bedtime routine just as much as my kids! Enter the Hatch Sleep Clock. Cvideo
HHatch11d
Hatch11d
New Hatch Sleep ClockimageHHatch11d
Hatch11d
A smarter way to sleepimageHHatch11d
Hatch11d
Sleep smarter tonightimageHHatch11d
Hatch11dA little look at what’s been helping me wind down at the end of very full days. I’ve been video
Stops are tracked from Hatch’s first full pass; none kept yet. Every stop from here on is kept with its date.
Tests is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Hooks is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Across the shelf is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Grade yours
Demo account · illustrative numbersAdSpentROASVerdict
Founder story · 70sBest return in the account at this spend.$1,4102.8Keep
Unboxing · 30sPeople click, but the open loses 80% by 0:03.$5121.4Fix
Us vs them · staticHalf your account’s ROAS after $383.$3830.6Cut
Before/after · carouselPromising; not enough spend to call yet.$962.1Watch
New hook test · 15sUnder the spend needed to judge.$18–Too early
Illustration. On your account it is your own spend, purchases and ROAS, in the window you pick.
Hook & Holdwhere each video loses people, against your own average
Loses 93% of viewers before 0:18.The open is the problem; the body holds. Re-cut the first 15 seconds.
This ad · founder story, 70sYour account’s median at the same second
From a connected account. Yours shows every video you run.
Campaigns
Demo account · nothing here spendsAdSpentVerdict
Founder story · 70sProspecting · Broad$1,410Keep
Us vs them · staticProspecting · Broad$383Cut
Before/after · carouselRetargeting · 30d$96Watch
Draft from the longest runnercreated paused · 9:41 today$0Paused
PauseTurn onDuplicateEdit copySwap creativeNew ad, paused
Illustration of the Campaigns tab. The switch is the only thing that spends, and it is yours.
Kept is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Start freeFree to start, no credit card. Paid plans come with 14 days of everything.