Live example · no sign-up
This is Adshelf, on a real brand.
The app as it runs today, reading a real brand’s ads live from the shelf. Pick any brand in the rail, open This Week, Signals or the Library. Grade yours and Campaigns run on a labelled demo account until you connect yours.
This Week
Apparel & Footwear · last 7 days · 8 brandsApparel & Footwear · last 7 days
BYLT Basics launched 485 ads this week. Fresh Clean Threads crossed 30 days on 136.
Ask Claude about itThe same read lands in your inbox every Monday.
They launched1,987new ads on these 8 brands, all saved for you
They proved285crossed 30 days: the ads they kept paying for
They killed0kept for you, with the day each one stopped
Your ads—Connect your ad account and your verdicts land here
What moved, brand by brandApparel & Footwear
- B
BYLT Basics485 launched · 8 crossed 30d · 0 stopped · 1,186 liveOpen
- A
Alo Yoga404 launched · 81 crossed 30d · 0 stopped · 2,057 liveOpen
- F
Fresh Clean Threads379 launched · 136 crossed 30d · 0 stopped · 1,188 liveOpen
- T
Thirdlove311 launched · 4 crossed 30d · 0 stopped · 362 liveOpen
- T
True Classic124 launched · 0 crossed 30d · 0 stopped · 335 liveOpen
- T
Tommy John102 launched · 0 crossed 30d · 0 stopped · 369 liveOpen
- V
VIVAIA92 launched · 48 crossed 30d · 0 stopped · 1,107 liveOpen
- S
Stitch Fix90 launched · 8 crossed 30d · 0 stopped · 248 liveOpen
Your adsdemo
AdSpentROASVerdict
Founder story · 70sBest return in the account at this spend.$1,4102.8Keep
Unboxing · 30sPeople click, but the open loses 80% by 0:03.$5121.4Fix
Us vs them · staticHalf your account’s ROAS after $383.$3830.6Cut
Before/after · carouselPromising; not enough spend to call yet.$962.1Watch
New hook test · 15sUnder the spend needed to judge.$18–Too early
Illustration. On your account it is your own spend, purchases and ROAS, in the window you pick.
Watch them
Best Made Company · 36 running · 0 stopped, kept · checkedThree lists, three questions: what they just bet on, what they keep, what they just killed.
New betsSee all ↓
launched in the last 7 days, still runningVNEW: The Sliding Match Safe. Made in the USA from 22 gauge cold rolledvideo3d
ISolid bronze horseshoe crab bottle openerimage5d
IGerstner 41D Founder's Editionimage6d
IThe Type 6 Strongboximage7d
IThe Type 6 Strongboximage7d
EvergreenSee all ↓
running 60+ days, funding the businessNothing past 60 days yet. Their longest live ad is at 10 days.
Just stopped
the most recent kills, kept with the dateStops are tracked from the first full pass; none kept yet.
Launch rhythm · last 12 weeks
ads first seen, up · ads last seen before they stopped, downLaunched36
Stopped0
Net+36
Avg / day0
Peak week35week of Oct 12
Running now36
LaunchedStoppedRunning at the end of each weekcounts begin when a brand joins the shelf
Running · 36longest running first · 12 of 36 here, all of them in the app
B
Best Made Company10d
Best Made Company10d
Brass Weather StationimageBBest Made Company10d
Best Made Company10dPBS HQ: a few notes on the new strongboxesvideo
BBest Made Company10d
Best Made Company10dAn Analog Forecast: Weather Stationvideo
BBest Made Company10d
Best Made Company10d
Settle Any Stalemate With BrassimageBBest Made Company10d
Best Made Company10d
Object and opener. The embodiment of form and function. The Horseshoe Crab opener. Solid bimageBBest Made Company10d
Best Made Company10dGerstner 41D Founder's Editionvideo
BBest Made Company10d
Best Made Company10d
Brass Messograf PenimageBBest Made Company10d
Best Made Company10dThe Type 6 Strongboxvideo
BBest Made Company10d
Best Made Company10d
Gerstner 41D Founder’s EditioncarouselBBest Made Company7d
Best Made Company7d
Knit Lambswool CPOimageBBest Made Company7d
Best Made Company7dIndigo Chambray Popovervideo
BBest Made Company7d
Best Made Company7d
The Invisible CollectionimageStops are tracked from Best Made Company’s first full pass; none kept yet. Every stop from here on is kept with its date.
Tests is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Hooks is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Across the shelf is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Grade yours
Demo account · illustrative numbersAdSpentROASVerdict
Founder story · 70sBest return in the account at this spend.$1,4102.8Keep
Unboxing · 30sPeople click, but the open loses 80% by 0:03.$5121.4Fix
Us vs them · staticHalf your account’s ROAS after $383.$3830.6Cut
Before/after · carouselPromising; not enough spend to call yet.$962.1Watch
New hook test · 15sUnder the spend needed to judge.$18–Too early
Illustration. On your account it is your own spend, purchases and ROAS, in the window you pick.
Hook & Holdwhere each video loses people, against your own average
Loses 93% of viewers before 0:18.The open is the problem; the body holds. Re-cut the first 15 seconds.
This ad · founder story, 70sYour account’s median at the same second
From a connected account. Yours shows every video you run.
Campaigns
Demo account · nothing here spendsAdSpentVerdict
Founder story · 70sProspecting · Broad$1,410Keep
Us vs them · staticProspecting · Broad$383Cut
Before/after · carouselRetargeting · 30d$96Watch
Draft from the longest runnercreated paused · 9:41 today$0Paused
PauseTurn onDuplicateEdit copySwap creativeNew ad, paused
Illustration of the Campaigns tab. The switch is the only thing that spends, and it is yours.
Kept is in the app.Free to start, no credit card. Open it on any brand on the shelf.Start free
Start freeFree to start, no credit card. Paid plans come with 14 days of everything.